Last Updated on November 23, 2022 by
Did you know that there are currently more than 1.94 billion websites online that cater to the growing needs of its target segments each minute? A web design agency in Dubai knows that a highly intuitive user experience (UX) of a website matters the most in order to stand out in this fierce competitive ‘www’ world.
Investment in the user experience of your website is critical if you want to stay ahead of the pack. Your website’s navigation can either make or break a visitor’s experience.
A site that is difficult to navigate is more likely to lose visitors—one of the most challenging things I’ve ever had to deal with.
Because of this, you’ll need to design a website that’s more interesting and easier to use. To do so, look at the following tips:
1. Remove Long Drop-Down Menus
Consider updating your drop-down menu if it has a lot of items that are new or difficult to understand.
Long drop-down menus might irritate users. Thus they should be replaced with a well-detailed page. Create a page to highlight all your items instead of squeezing them into a drop-down menu.
You should also include complementing graphics to simplify them to choose the best solution.
To prevent confusing and overwhelming consumers, ensure your site’s navigation is straightforward and uncluttered.
2. Remove Friction from Searching
Websites with a “site search” tool, for example, turn more leads into purchases since users can simply discover products/services.
Visitors that browse your site do so to take action or purchase something. As a result, including a search bar will cater to your clients’ “I want it immediately” mentality.
Also, rather than dig through a convoluted navigational structure, a search bar helps customers quickly type in keyword phrases and get what they’re looking for.
Your website will become more customer-centric if you include a search tool. Because you’re catering to a wide range of internet users, including prospects, purchasers, long-term clients, and information searchers, this is advantageous.
Consider implementing a design interface that allows various users to navigate easily if you’re providing services to two or more separate groups.
This includes splitting your links into two sections so that readers may go straight to the pages they want without having to wade through extraneous stuff. Optimize all of your secondary entry points’ landing pages to provide a unique user experience.
If you’re catering to two groups, employers and job searchers, for example, have two distinct links for each group.
It’s critical to determine the major audience for the call to action and the main content. This may be accomplished by:
- Organizing a poll for stakeholders to decide on the most important audience for the site
- Identifying the most critical audiences for conversions on your site
- Identifying the audience that visits your site the most frequently
You may also utilize visitor monitoring to learn more about your target audience.
4. Provide Background Information
Most high-ranking websites provide indications in their drop-down menus so that users may quickly locate a certain page.
Clues, without a doubt, go a long way toward making your site simple to browse. A hint might be a picture, a useful emblem, or any other piece of information.
For example, bracketed numbers may be used to represent how many entries are in each of your subcategories.
Website product or category titles often sound technical to a time-pressed visitor, which is why navigational hints are so important.
Clues can also assist reduce the aggravating experiences that mobile website visitors have due to clumsy controls, poor screen readability, and long loading times.
Users will feel navigational fatigue if your website has a complicated structure since they will have to expand sub-menu after sub-menu.
Fat footers are a great option since they provide visitors with a bird’s-eye perspective of the complete site. As soon as they come on your page, prospects can easily and quickly discover a certain service.
Flat footers are also a great strategy to boost your local SEO.
6. Plan Out Your Menu Strategically
Recency and primacy are subserved by memory systems for short-term and intermediate memory, according to neurobiological and behavioral data.
When people scroll through lists on your website, they are likely to experience the serial position effect. People will most likely only recall the last and first items on the list.
Fortunately, you can use this impact on your website by positioning your most significant items or services at the end and beginning of your menu.
7. Be as specific as possible
All of your navigation labels should be simple and obvious.
Although elaborate phrases and vocabulary may appear fashionable, most visitors find them perplexing and irritating. So simply use terminology that is easy to understand.
Include comprehensive labeling so that new visitors may readily understand what you have to offer. For example, rather than calling a category “items,” call it “handbags.” This will also aid in the search engine optimization of your website.
It’s critical to provide visible breadcrumbs to assist your visitors in tracking their progress around your website.
The term “fixed” or “sticky” navigation refers to a website menu that is fixed in place.
It won’t vanish when the user scrolls down the site’s main page this way. Now, depending on your site’s navigation and design goals, sticky menus and bars might be advantageous or unfavorable.
One advantage is that they improve user retention by making it easy to return to the homepage after visiting other pages. Consider them an always available and visible call to action.
9. Make Use Of Web Usage
Web conventions are a collection of guidelines used by designers to match the expectations of online users.
Website design conventions are so powerful that you can find your way around a site written in a foreign language. As a result, don’t reinvent the wheel when it comes to creating an easy-to-navigate website.
Follow the same set of guidelines that top designers throughout the world have utilized unless you are certain that there is a better approach to create your website. A trusted web development company in Dubai can lead you to an intuitive website UX that can bring back lucrative returns via visitor engagement, more leads, and business.
