We develop and publish some of the most successful and beloved entertainment franchises in any medium, including Call of Duty, Destiny, and Skylanders, as well as leading online games including World of Warcraft, Hearthstone, and Overwatch.
Activision Blizzard has developed a diversified portfolio of businesses that are helping to define the future of our industry. Our company has grown consistently for more than 30 years, through periods of significant economic expansion and contraction. Our success stems from our innovative approach to creating great games, which we then turn into great entertainment franchises with extensive cross-platform distribution in partnership with our valued publishing partners.
We are focused on developing new ways to interact with our audiences around the world by providing them with a variety of content on a wide range of platforms, including console games that are played in-person or online; mobile games played on smartphones or tablets; subscription-based online games; free-to-play online games; PC free-to-play online games; social networks such as Facebook®, Instagram®, Twitter®, and YouTube®; virtual reality products; e-sports tournaments and events; music festivals; television programming such as The Tonight Show Starring Jimmy Fallon
Gaming companies are at the forefront of technology and are constantly innovating to stay ahead of the curve.
The gaming industry has been growing for decades and shows no signs of slowing down. It’s predicted by experts that the total revenue generated by the gaming industry will reach $180 billion by 2020.
There are many different types of games being created these days, from mobile games like Candy Crush Saga and Angry Birds to console games like Call of Duty: Black Ops 4 or Red Dead Redemption 2.
Does Blizzard own Activision?
After several years of rapid expansion through acquisitions of smaller game developers, Activision merged with Blizzard Entertainment in 2008 to create Activision Blizzard, forming one of the world’s largest video game companies.
Why did Microsoft buy Activision Blizzard?
Microsoft has preached its vision of a device-agnostic future as a way of breaking down barriers. Phil Spencer, Microsoft’s chief executive of gaming, said in an interview Tuesday that the company’s goal was to allow the new Activision titles “to reach as many players as possible.”
In addition to creating new titles themselves, gaming companies also buy out smaller companies with innovative ideas or technologies they want to incorporate into their products. These acquisitions allow them to enter new markets or further expand their reach within existing ones.
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