Organic search is responsible for more than half of website traffic, and as much as 70% of revenue for B2B companies. It’s clear that when you’re on the first page of Google, you have a huge advantage over your less visible competitors.
But when it comes to SEO, improving your ranking positions isn’t a piece of cake. It’s about knowing who your potential customers are, what terms they’re searching for, and what drives them to make purchases.
Keep reading for our online marketing tips and learn how to make sure your SEO efforts are being directed at the right people.
Research Your Current Customers
Your existing customer base is a great place to start when it comes to targeting potential customers online. Use your CRM to analyze your customers’ demographics, user journeys, and preferences.
Knowing where most of your customers are based, for example, can help your local SEO efforts.
You can also dig deeper with your current clients. Try surveying or interviewing a small number to get insights into how they use search engines to research products. You’ll also learn which items they’re interested in buying, and other purchasing habits.
Do Some Keyword Research
Another important method for improving your organic SEO results is keyword research. By examining what questions people are asking, you can gain a better understanding of your target audience.
Use long-tail keywords to craft your blog content, and answer the most common questions related to your product or service.
There are SEO service providers, such as this company, that specialize in local SEO and can assist with your keyword research.
Use SEO Tools
Next, there are plenty of great search engine optimization tools online you can make use of. Many provide great insights that allow you to learn more about who to target.
For example, Facebook Audience Insights can tell you a lot about customer demographics. This includes purchase behavior, location, and more. This information can feed directly into your SEO strategies to make sure you’re targeting those most likely to make a purchase from you.
Google Analytics is also helpful for uncovering who is visiting your website.
Analyze Your Competitors
A final key tip for finding your target audience is through competitor analysis. This is important for all types of digital marketing, and SEO St George in particular.
Many online tools allow you to map your website against your competitors. You can discover which strategies are working well for them, and find the areas where you need to improve.
You’ll also be able to see which keywords they’re targeting that you’re not, and adjust your website content accordingly.
Looking for More Online Marketing Tips?
Now that we’ve covered how to identify your target audience, you can incorporate your learnings into all of your SEO strategies. This includes your blog content, web design, backlinking, and more.
If you found this article helpful and you’d like more online marketing tips, take a look at our other business-related blog posts!