Last Updated on August 5, 2023 by
- SEO
- local seo
There are now many companies offering products and services online in a specific geographical area. For this type of business, a precise positioning strategy called Local SEO is required .
Local SEO gives the possibility to position a company on search engines in such a way that it is visible when a user makes a local query. In this way, a highly targeted digital marketing strategy is implemented, capable of directly reaching potential customers who are really interested in a specific business activity.
Local SEO : what it is
When we talk about Local SEO we refer to the geo-localized positioning of a website on search engines. If a traditional SEO strategy aims to position a website nationally or internationally, local SEO is aimed at obtaining organic (non-paid) visibility for a specific geographic area.
It is evident that it is a perfect digital strategy for those who work in the tourism sector such as hotels, B2B and restaurants, but also for small-medium businesses such as artisans and freelancers. In a difficult historical moment like the present one, it is an extremely effective tool to support the restart of SMEs : today more than ever people are looking for a product or service nearby and with keywords related to the name of a city.
Thanks to Local SEO it is possible to specifically optimize this type of business so that it is found by all the people who are looking for a specific product or service in a specific location. As a result, neglecting such a strategy significantly decreases the chances of being found and increases sales.
How to do Local SEO
As with other online realities such as blogs and e-commerce, sites related to local businesses must also be optimized. To structure a correct Local SEO strategy, it is necessary to follow a series of precise steps:
- Mobile-friendly : for years Google has been moving to improve the performance of smartphone searches which, compared to requests from PCs, contain a very high purchase intention, thus constituting enormous conversion potential for local businesses . From the SEO point of view, this means privileging the short and essential keywords very common in mobile searches, compared to the long-tail typical of PC searches;
- Voice search : to date, nearly 50% of users perform online voice searches, most of which are done by walking down the street looking for hotels, restaurants and shops. This means that doing Local SEO cannot ignore a careful study of the keywords used by searches activated with the voice;
- Google My Business : in 2014 Google launched Google My Business, a new service thanks to which you can create a profile with all the details of your business and insert them into the Google map. The advice is to insert the key keywords within the company description and the address of the business so as to be found even more easily.
Do you need to implement a Local SEO strategy? Keep in touch!
Local SEO is a particularly effective tool for SMEs which, thanks to a correct geolocalized positioning , can obtain excellent results on search engines. Local SEO, in fact, is today a key element of any digital marketing strategy of small and medium-sized enterprises which, however, do not always have competent figures in SEO and digital transformation.
Google’s algorithm is very complex and made up of more than 200 metrics that are constantly updated, establishing an ever new search engine results page ( SERP ). This is why it is necessary to rely on professionals in the sector who have the know-how to create optimized and quality content. SEO Leader , thanks to a consultative approach and an in-depth knowledge of SEO techniques, accompanies companies along the digital transformation path, managing all the complexities related to a localized positioning.
SEO Leader a partner for your online success
Do you want to receive qualified traffic from Google and increase visibility and conversions?
Contact me and we will build a successful business.
Do you want to receive qualified traffic from Google and increase visibility and conversions?
First name
Last name
Agency
Telephone
Website address
Message
Privacy Policy
Treatment of personal data *
PROCESSING OF PERSONAL DATA * If you contact us or fill out the form on this page, we inform you that the personal data you have voluntarily provided us will be used exclusively to respond to the request sent and possibly the email generated may be stored within the reception system of email used by the site owner. These data will not be recorded on other media or devices, nor will other data deriving from your navigation on the site be recorded and will not be used for any other purpose.
Read More: Search Engine Optimization (SEO): A Strategy
