The travel, tourism, and hospitality industry have seen tremendous growth in the last decade. More and more people have the urge of taking flights to places that allure them and hence end up spending a good part of their budget in making travel plans.
This growth is a wake-up call for the hospitality industry that yet haven’t transformed and scaled up its marketing and customer engagement strategies to provide for this generation of consumers.
If you aren’t able to decide what ideas you can use in order to maximize your guests’ engagement, this blog is for you. Keep reading to have an idea of what can be a part of your marketing strategy to fetch more footfall and attention.
1. Engage Through Social Media
Today majority of the travelers want to connect to the hospitality providers before commencing their trips to improve their experience. This makes it non-negotiable for the people in the business to promote destinations, create powerful and specific content, which can enhance brand reputation, reach and engagement, amplify customer experience by responding to queries as quickly as possible, and make use of influencer marketing.
Influencers have an already existing follower base who listen to what they have to say. Collaborating with influencers can give a push to the reach of the business, develop a sense of trust amongst the users and generate more leads.
2. Give Discounts And Offers
Discounts attract visitors. You can leverage holidays in other countries and give exciting offers for visitors to get engaged with your hotel. You can also give a direct discount on bookings, use of amenities, restaurant bookings, or offer bonus points for loyal customers, promotional discounts, etc.
3. Digital Signage
Using digital signage for hotels is a smart strategy when aiming to generate user engagement. It can be used to check-in, display welcome information in real-time, personalize room service, as a source of entertainment, showcasing advertisements, keeping the audience informed about the happenings in and around the hotel, places to travel, norms kept in place relating to the place of a visit, etc.
Digital signage is the perfect way to keep your audience entertained, engaged, and educated.
4. Promote The Destination
Visitors are always keen to know more about the destination they make a visit to. Instead of performing a search on Google how about providing them with all the relevant, lesser-known facts, places to eat out, history, and an insight into the cultural diversity of the place at the hotel. Maybe a map, guide, or an itinerary that can give more information to the visitor than Google probably can.
5. Include Events To Fetch Participation
Events play an important role in fetching the attention of the visitors. They are often intrigued and appreciate hotels that have something different to offer especially if it is entertainment. Include something that can showcase the culture of the place, a live/virtual concert, stream a live sports match, a health and fitness seminar, etc.
6. Make a mobile app for your hotel
Let’s be honest, nobody likes waiting in long queues and getting receipts anymore. The world has predominantly become digital. Hence, to reduce the point of contact and to provide a seamless experience, considering the use of a mobile application is a viable option.
Apps can provide for a variety of different features and amenities, all having one objective of making things easy for the guests, while also booting engagement.
Mobile apps allow guests to check-in-and-out, make the payment, place the order, request additional in-room amenities without any contact. It can also be used to provide additional information about the hotel to the visitors.
7. Photo Booth
Hotel corridors often become crowded waiting rooms, having a photo booth can keep the guests engaged while they wait.
Photo booths also facilitate visitors to click and share their photos on social media. This photo can be branded with the brand’s logo and when coupled with those likes, comments and shares, new audiences come across your brand.
Moreover, such activities add to the staying experience of the visitors.
Over To You
Engaging guests has become more than important now. The competition has increased many folds and to keep up with it, rather to stay ahead of it, staying unique is important.