Last Updated on May 9, 2022 by azamqasim
Search engine optimization is a term often used by digital marketers, business owners, organizations, and social media marketing professionals. But, do we really understand the concept of SEO? How it works? What are the intricacies involved?
To put it rightly, it is a combination of activities that can help a business grow, optimize visibility and see actual results in numbers – a set of practices meant to improve the appearance and positioning of a web page in organic search results. Changing trends and algorithms make it imperative for businesses to have their webpages run by SEO experts who can ensure the quality and an increased number of visitors regularly. In order to make sure that your post/webpage appears on the search engine result page (SERP), SEO is crucial.
Paid ads always appear at the top of all searches. To make sure your webpage doesn’t lose its relevance and visibility amidst all this, SEO plays a significant role. SEO practices are also responsible for bringing relevant and quality traffic to your page with a potential of conversions. It enables your webpage to appear as high on SERP as possible since users are more likely to click on pages that appear on the top.
SEO works through a seamless method of using crawlers to identify and gather information from internal and external links from the vast data index available. An organization that aims to earn and maintain high SERP rankings and, as a result, lots of high-quality user traffic, should employ a strategy that prioritizes user experience, employs non-manipulative ranking tactics, and evolves along with the search engines and users changing behaviours.
Other digital marketing practices like pay-per-click (PPC) advertising, social media management, email marketing, and community management are often interdependent and related to SEO.
Now, that we know what SEO primarily does and what it means, let’s take you through some key reasons for hiring a professional SEO expert for your business.
Better results –
A professional in the field can provide you better and quantifiable results. These results are visible in reports and numbers at the end of an exercise run by your SEO team. However, depending upon the nature of your business and requirements, the techniques may vary.
Better skills and experience –
They have the skills and experience to detect issues and provide a solution in no time. This is a primary reason why they are hired. Experts can provide solutions and show conversions as proof of their skill and expertise in this space. They work for a range of clients and hence are confident about the tools and techniques they are using for a given client.
Better tools –
Experts have the knowledge to discern and choose the right tools for SEO for your webpage.Many in house teams try to use tools available online and end up paying for them too, only to realise that they might not fit with their requirements. From keyword research to analytical tracking and on-page optimization software, experts have access to the most premium tools which can retrieve accurate data and give the best results.
Accountability –
Experts can be held accountable and made to justify any action they take. They have the responsibility of carrying out only those SEO exercises that could be potentially useful to your business. In case of failure to do so, you can ask for a refund. However, if we take it upon ourselves, invest time and money and don’t get the desired results, it can be only because we lack the professional expertise and experience to perform SEO techniques.
Continually changing search algorithms –
Google updates and tests algorithms on a daily basis. Most of us only get to know about the big changes but SEO experts diligently follow every change and make adjustments to webpages accordingly. It is hard to run a business and keep an eye for the new rules and updates happening in search engines. That’s why you need an expert who you can rely on to keep a tab on all that’s happening in the web world.
Visible numbers –
SEO provides visible results in numbers to you. If you invest a certain amount of money to boost your webpage or buy keywords, you can see the number of conversions and web traffic as a result. An expert can help you navigate through the details and decide what you need to invest your money in to get the best results. A report analysis provided by your SEO team can help you decide your next step.
Cost effective –
SEO professionals spend years studying and working on hundreds of websites, to claim that they can explain every action they take in any direction and back it up with numbers. The cost of acquiring that level of knowledge is far greater than hiring an SEO team to do the work for you.
To avoid issues with Google –
Unsupervised SEO campaigns often end up having issues with Google. Not knowing the terms and conditions while operating the techniques might land you in trouble and with penalty. An inexperienced person might use black hat SEO techniques without realizing the consequences they might have to face. A professional can save you from landing into such trouble.
Saves times –
Conducting SEO is a very time-consuming practice. It starts with an audit, checking the mobile friendliness of webpages, broken links and so on. It is not possible to run a business and at the same time invest long hours on SEO. Thus, it’s best to hire a SEO expert who can do the job for you and you can be assured that your website is in safe hands.
New perspective/opinion –
Even if you have been doing some basic SEO for yourself, getting an opinion from professionals can make a marginal difference. They can help and point out if you are using the right keywords, give you valuable insights about your landing page and any other minute detail that could have been missed. You can also outsource search engine optimization services to further lessen the cost and avail of a skilled and diligent team of individuals.
It is a competitive and evolving field. Relying on professional expertise will not only save time and money but also give you an edge over your competitors. SEO does not require a degree but it certainly requires years of practical experience to deliver and handle any problem head on. It is a growing space with an enormous scope for learning and assimilating knowledge that cannot be adapted or practiced overnight or by running a handful of campaigns. Hire a professional SEO expert and they will take you through the small and big details that together make for a successful and meaningful campaign.
Summary –
Search engine optimization as a field is growing at a fast pace. In order to remain relevant and visible, all businesses, service providers, e commerce websites need a proper SEO campaign run by experts.
Lacking in your efforts to do so might undermine all the hard work you put into building your brand. To make sure your brand gets its deserving share of digital audience and customers, it is essential that a strong and equipped team of SEO professionals and an allocated budget to implement tools is at your disposal. Cost effective, time saving and result oriented SEO techniques can help a webpage grow and expand its customer base. Many understand SEO in a limited sense and remain ignorant of the details which is key to forming a successful and apt campaign. Hence, it is only by hiring a professional expert that you can learn about the nitty-gritties that are combined to achieve the desired results and numbers.
