Last Updated on August 3, 2022 by
Your Amazon account has probably been suspended recently, which is why you’re here to reading this article. There is no official data available regarding how many Amazon sellers are suspended each year, and why Amazon suspended my account? But it is safe to say, thousands of entrepreneurs may lose their e-commerce businesses as a result. Amazon’s robust retail model has led some companies to prosper, but others have been suspended for violating the company’s seller guidelines.
Those entrepreneurs who have been expelled from Amazon’s digital marketplace must file an Amazon Suspension Appeal in order to reclaim their account. The Amazon suspensions are rarely explained clearly, and so you must find a way to make sure they do not lose their main source of income permanently. An Amazon seller suspension can be appealed, and this article will assist you with getting your business back on track.
You should always determine what you need to do if your Amazon account has been suspended before officially filing an appeal. The legal team at Amazon doesn’t necessarily provide a consistent list of reasons for suspending sellers, but a short notice is usually provided. Ignoring this warning will result in the suspension of your account.
Suspension of Amazon sellers can occur at the following three stages:
Phase of Suspension
A legal letter will be sent to all sellers whose accounts have been suspended during the suspension phase. There is often an announcement that sellers’ “Amazon.com selling privileges have been revoked,” which means they are no longer able to sell their products on the website.
There are primarily three reasons for these suspensions:
Performance was poor:
Amazon suspends seller accounts that aren’t performing well in order to keep the market competitive. You should always keep in mind that Amazon puts their customers first, so sellers who do not share that mindset will be booted out.
You were coming with counterfeit products:
To prevent any Amazon business from selling counterfeit or counterfeit goods, Amazon has created a Counterfeit Products Division. Furthermore, it has adopted strict measures to protect the platform from future Amazon counterfeiters and hijackers.
There is a violation of Amazon’s seller guidelines:
It is your basic responsibility as a seller to learn Amazon’s Seller Guidelines thoroughly. It is also important to read the restrictions specific to certain platforms. This rule will inevitably result in the suspension of your account if you fail to read and follow it.
Although you can appeal an Amazon suspension, you must also develop an action plan to restore your business if you are in this situation, you can submit and take help from Amazon POA system.
Phase of Reinstatement
You will be notified of Amazon’s decision within 48 hours if you decide to file an appeal against your suspension. Occasionally, Marketplace sellers who have shown a willingness to apologize for their mistakes are able to repair their accounts. A successful action plan must be approved by Amazon.
Others, however, are less fortunate. In the event Amazon is not convinced that the action plan will be effective and sustainable, the appeal will be denied. It is possible to file an appeal only once, so make sure to get it right.
Prohibition Phase
If the Amazon team rejects your appeal, you have been banned from doing business with that seller. You will no longer enjoy seller privileges that you had before your account was suspended; you cannot appeal Amazon’s decision in the future.
The only way to avoid this is to try to create a second Amazon seller account from scratch. If you violate the Amazon suspension guidelines once again, the Amazon legal team will notice this and end up closing your business. Sellers who can’t participate in the Amazon ban phase must prepare an appeal in order to appeal.
What you Need to do to Appeal a Seller Suspension on Amazon?
Finding out what your action plan will be is the key to preparing an Amazon Suspension Appeal. It has been mentioned in this article that Amazon will carefully examine your business plan to determine whether you deserve to return to the marketplace.
Read also: 12 Expert Amazon Keyword Tips to Increase Sales and Rankings
