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Video has become one of the most favorable media to seek information and entertainment. Business Insider reported that the number of people watching digital videos in the US reached 2444.4 million in 2020 and surpassed what experts had predicted.
No wonder many people monetize their video content on social media as a promising source of money. According to Statistica, in 2021, YouTube Mr. Beast (Jimmy Donaldson) ranked first as the top-earning with earnings of approximately 54 million US dollars.
Moreover, Google announced the “How-to” video as one of the most-watched on YouTube. This type also refers to tutorial videos and explainer videos.
If you are still too vague to path your way as a content creator, let’s look at some points on how to monetize your video content on social media below.
Where to Start?
Sometimes it is hard to make the first step. However, you must consider two essential things for video content: quality and uniqueness.
Quality deals more with technical matters, such as the resolution and visuals of the video. For example, if you are making an explainer video of a particular product/process, make sure you use an appealing Voice over and icons for the audience.
On the other hand, uniqueness deals more with creativity. It is better to think innovatively to create video content as brand-new as possible.
Lastly, you can stock up your videos first, then publish them at a scheduled time. This way, you have more time to create new ones.
Social Media Platform to Monetize Your Video
Knowing which platform to post your videos on is essential if your videos are all set. There are several big video-based platforms that you can try.
Each of them might have its own best characteristics for video content. Here is how to monetize video content on social media.
As one of the most extensive video-based social media, YouTube has several options to monetize your content, which are
- Channel memberships
- Super Chat & Super Stickers
- YouTube Premium
The most common one to use is YouTube Ads. Before any ads pop up, your video must pass the automated or human reviews to see if it meets the guidelines.
Like YouTube, Facebook also has several ways to monetize your content video.
- In-stream Ads
- Subscription Fans
- Branded Content
- Subscription Group
In-stream ads help you make money by including short ads before, in the middle, and at the end of your videos. However, the video has to have a long duration and is suitable for advertisers.
Instagram is a bit different from YouTube and Facebook. The videos uploaded or recorded on Instagram tend to be shorter. We recommend you make a 2 to 4-minute-long video.
Two of the most used monetization on Instagram are earning badges through live videos and adding ads on videos. You can enable the monetization option for in-stream video ads in your creation account settings. Your earning depends on how many views your video gets in the feed.
To monetize your video content on TikTok, you can go to the Creator Fund. However, to make money from TikTok, you have around 50,000 followers.
If you have fewer followers, you can develop a niche such as a history to get noticed. Other ways are to post regularly and be active with your followers.
What you earn from the Creator Fund depends on video views and engagement. You can withdraw money to a payment platform such as Paypal when you get paid.
There are many social media platforms where you can monetize your video content. YouTube came first as the most prominent and most liked by many people worldwide.
Starting to monetize your content video might be difficult at first. However, if you get a grip on it, you will be able to earn money and make a new way of living.
Andre Oentoro is the founder of Breadnbeyond, the award-winning explainer video services. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
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