You have your event planned, the dates set, and the venue booked. Now all you have left to do is figure out how to sell tickets online successfully.
Find A Ticketing Platform
The first thing you need to do is find a ticketing platform that is going to work well for you. A good platform will provide you with all the necessary tools you need to sell your tickets such as:
- Analytics
- Event calendars
- Mobile app ticket scanner
- Scannable QR codes
They will also provide excellent customer support to ensure selling your tickets goes smoothly.
Find A Merchant Account
Next, you need to find a merchant account to process your customers’ payment information. Typically, merchants will charge a small percentage for this transaction, so you should work with one that has very minimal fees. Not to mention, one that has a good reputation since they will have access to your customers’ payment information.
Build A Website
Now that you have a ticketing platform and a merchant account set up, you need a premium website to sell your tickets on that attracts traffic. We suggest using a website development company instead of trying to build a website yourself. That way, you know your website is going to look and perform at its absolute best. After all, a high-performing website will lead to a high number of ticket sales.
Sometimes different ticketing platforms will have partnerships with web developers and merchant accounts. Keep an eye out for these deals because they could end up saving you a lot of money in the long run.
Promote Your Website
To further increase traffic to your website, you should promote it through various social media channels. Consider popular channels like:
- Tiktok
The more you get people to talk about your event, the better your ticket sales will be.
Use Other Marketing Techniques
If you want to further promote your event, consider using other marketing techniques like:
- Email marketing
- Influencers
- Partnerships
- Podcasts
- Google Ads
The more time you put into your marketing campaign, the better your tickets are going to sell.
Read more: How to Sell Houses: A Guide for Beginners
