Close Menu
    Sunday, September 8
    Business

    First on Google

    ParkerBy Updated:No Comments7 Mins Read
    First on Google
    • SEO
    • advice be first on google , seo advice , core web vitals , rich snippet creation , structured data , be first on Google , google core web vitals , Google Page Experience Update , seo positioning , first in google , first on Google , rich snippet

    How to be first on Google without adwords?

    It is increasingly known that a good search engine ranking can make a difference for your business, but – at the same time – it is not very clear how to achieve it. Before clarifying this aspect, it is important to underline that the first result of many search pages is occupied by those who have activated a paid ADS campaign . However, it should be emphasized that a first place in organic search results is also available in the SERP , that is, they do not require the use of Google Ads: let’s explore this second mode of SEO positioning here.

    What it means to be first on Google?

    Every time you search on Google we are shown a SERP , the Search Engine Result Page, which is nothing more than the set of all the results of our search.

    This has a precise structure composed of three parts: Announcements : they are the first result that appears, and they are also recognized by graphic differences. They appear at the top because the site owners have bought a keyword with Google Adwords, which they will pay per click;

    Featured Snippets : These are very frequent with video and recipe searches and have very different formatting. They present previews of the contents and allow the user to start viewing what they are looking for;

    Organic results : these results are those that are positioned thanks to SEO strategies, that is all those measures that aim to make a site rank at the top, without however having to pay the search engine to be indexed.

    Getting organically positioned among the first results is fundamental, and the possibility of doing so without resorting to Ads exists, but you have to act strategically and precisely . First of all, it is necessary to know, as much as possible, the algorithm of the search engine and its continuous updates (including Google BERT which has led to a revolution in the way of studying textual content for organic positioning).

    How to be first on Google?

    To be first on Google you don’t have to resort to luck, but on the contrary it is essential to approach in a strategic and technical way to obtain the desired result. At the same time it should be borne in mind that there is no perfect and universally valid recipe for all internet sites to be first on Google : however, there are some aspects that – if taken care of properly – can increase the chances of making you reach the first result in SERP . without Google Adwords . 

    Technical optimization of your website

    The first essential step is to have a site with a well-defined and SEO-optimized architecture. These aspects are strictly connected to the HTML code of the site which must be “clean” and well designed so that the Google spider can visit your site without obstacles. From this point of view, it is therefore important to underline how the organic (i.e. non-paid) positioning of the contents passes first of all for technical SEO aspects and subsequently for those connected to content marketing – i.e. the production of quality content.

    The most important technical aspects to which an SEO technician must pay attention are the loading speed, the presence of structured data , the optimization of SEO titles and meta descriptions, the optimization of the images, the navigability of the site (usability) and optimization for mobile devices.

    First on Google: if you really want to achieve this goal you must have an obsessive care for the aspects just described. It seems like a mere list of aspects but today more than ever taking care of the points previously mentioned makes the difference. The release of Google Core Web Vitals in 2021 (new Google Page Experience update algorithm ) confirms the importance of the website loading time in organic positioning and the care of key aspects such as caching, image size, HTTP requests necessary to load the website. If you haven’t done it yet, take a few minutes to do this and do a Website Speed ​​Test, there are many tools but for ease of reading I suggest Pingdom. If, on the other hand, you have personally developed the website and you have a greater knowledge and familiarity with technical aspects, I suggest WebPageTest

    First on Google: Produce quality content

    The website is like a box whose contents must be constantly renewed. Texts are therefore indispensable for any activity as they constitute one of the basic elements of indexing on search engines. The content topics must be relevant to the business, optimized according to the keywords that are important to you and especially your customer, but at the same time offer added value to users.

    To be useful, the content must be of quality: this means that it must also be written from an SEO perspective , paying attention to the keywords that must be inserted both in the text and above all in the titles, this being a positive feature for the algorithm. Also, without entering the right keywords no one will be able to find that content.

    Another aspect that favors the achievement of the top positions on Google without the use of Adwords involves the use of Link Building and Digital PR . This creates a network of valuable links that the algorithm recognizes and rewards by making your website rise to the top of organic search results. Furthermore, link building and digital PR, which allow you to bring your website to be first on Google, also have advantages in terms of online reputation .

    Rely on a professional to tackle the SERP climb

    Designing an SEO strategy is very complex, because it must take into account numerous variables that arise not only depending on the activity you carry out, but also for the complexity of some procedures, for which it is necessary to have a lot of experience .

    First on Google is not a mirage or smoke and mirrors. Being a leader in the SERP on one or more keywords is an achievable goal but it requires perseverance and care of all aspects of the algorithm, emphasizing website performance and implementing rich snippets on the website.

    If you want to improve the positioning of your site, the best thing to do is to rely on a professional such as SEO Leader . Thanks to years of experience in the digital sector and in SEO I can help you build the digital strategy that best suits your target audience to become first on Google without Google ADS .

    SEO Leader a partner for your online success

    Do you want to receive qualified traffic from Google and increase visibility and conversions?
    Contact me and we will build a successful business

    Do you want to receive qualified traffic from Google and increase visibility and conversions?

    First name

    Last name

    Agency

    Telephone

    E-mail

    Website address

    Message

    Privacy Policy

     Treatment of personal data * PROCESSING OF PERSONAL DATA * If you contact us or fill out the form on this page, we inform you that the personal data you have voluntarily provided us will be used exclusively to respond to the request sent and possibly the email generated may be stored within the reception system of email used by the site owner. These data will not be recorded on other media or devices, nor will other data deriving from your navigation on the site be recorded and will not be used for any other purpose.

    Read More: Communication with the members of your sports club

    Share.

    Related Posts

    Comments are closed.