Last Updated on August 3, 2023 by
- Innovation manager
- digital transformation consultant , digital transformation consultancy , digital innovation consultancy , digital transformation , digitalization , innovation management , Innovation Manager
In the field of business process and data management, companies today have at their disposal a whole series of digital tools and solutions that offer previously unthinkable possibilities to improve operational efficiency and generate new business opportunities.
Sometimes, companies do not have the means and the knowledge to fully exploit the potential of digital transformation: the latter, in fact, requires new strategies to align the activities and the organization to change and, consequently, a consultancy approach by experts in innovation and new technologies.
Innovation and digitalization, an asset to focus on
Following the recent global pandemic, the combination of innovation and digitalization has become increasingly close. Companies have realized, almost dazzlingly, their “backwardness” compared to their competitors on important issues such as the pervasion of digital technology within their organization.
The term digitization identifies the process that accompanies companies towards a new organization of workflows, internal and external communication of a brand and the production and distribution of products and services: everything is carried out with greater simplicity. and speed, as well as favored by considerable savings in terms of money and physical space. That is why, today, this process is of such great importance to companies, especially for those that for too long have remained anchored to traditional tools such as analogue ones: these are in particular small and medium-sized enterprises, which, in order to move in an increasingly large and competitive market, need to constantly innovate their production processes , communicative and distributive. To achieve this goal, the simplest and safest way is to rely on a professional figure who, in recent years, has taken on an increasingly decisive role: the innovation manager.
Innovation manager: the digital transformation consultant
The need for a consultative approach to the digital revolution is supported by data: immediately after the introduction of this new role, more than 27% of companies with more than 50 employees created an Innovation Management role to guide the process of digital transformation .
A digital consultant has the task of managing a series of key activities, including first of all an analysis and an in-depth knowledge of the scenario. In fact, the Innovation Manager is the one who selects strategic partners, after evaluating all the opportunities and outlining a vision of present and future digital trends . In addition, the process of digitization of the company falls in its reference market, of which it knows its characteristics and competitors in depth.
Furthermore, a managerial figure linked to innovation is fundamental for a change of mentality : digital transformation does not only mean changing tools and means at a “concrete” level, but it is above all a transformation of the mental paradigm, possible thanks to a consultancy figure capable of introduce a new corporate culture.
The skills of the innovation manager
The innovation manager is a professional figure who is responsible for guiding and supporting the innovation process and, in particular, digitization within a company, with the aim of finding new strategic business opportunities. His task is therefore both to modernize the company through new technologies and innovative production processes, and to identify future opportunities such as collaborations with new partners with whom the company can grow and expand.
The innovation manager, in order to carry out his / her job in the best possible way, needs some fundamental skills :
- Leadership : the innovation manager must be a figure who stimulates and motivates the people around him, so as to involve all employees in corporate change;
- Creativity : to bring innovation within the company, it is necessary to continuously stimulate the search for novelties, knowing how to adapt creatively to a changing market;
- Strategic vision : the innovation manager must have a great ability both to observe the major successful trends and to see beyond the present, managing to accurately plan a winning future;
- Technical knowledge : it is preferable that the innovation manager starts from a good knowledge of the technical aspects.
The innovation manager is therefore a multifaceted figure , which involves different skills and for which there is no set course of study. The main characteristics that distinguish a good innovation manager are:
- Strategic vision : the first quality to have is knowing how to plan company growth effectively, through the various opportunities that arise
- Technical and IT skills : particular attention must be paid to this aspect as relying on an innovation manager who knows how to combine relational and consulting skills with practical ones allows you to add a precious resource to your team;
- Relational skills : the innovation manager is first of all a consultant who accompanies the client through the process of digitization, qualitative and quantitative progress of processes and company promotion.
- Leadership : the innovation manager has the task of involving all the employees who are part of the activity in the company change, supporting and promoting innovation;
- Creativity : knowing how to adapt creatively to a constantly changing market is one of the qualities that distinguish innovation managers from other non-professional figures.
Why rely on a digital transformation consultant
The key to digital transformation is change . From a series of interviews it emerged that one of the main obstacles in the face of innovation is resistance to change: the digital innovation consultant often clashes with the dominant culture in the company, reluctant to introduce digital tools in the business model . Relying on an expert consultant in the sector means first of all being able to count on a fundamental skill: change management or change management. The Innovation Manager, in fact, is a professional who guides corporate change, stepping the company step by step towards new objectives.
Furthermore, a consultative approach offers the possibility of having a 360 ° strategic vision of the external environment to identify in advance the current trends so as to identify what role a particular company can have in the market, catching the wave of change. This means being able to count on a figure with a great open-mindedness, curious and innovative.
Changing and innovating does not necessarily mean distorting the identity of your brand : this could in fact lead to the loss of loyal customers, without possibly leading to the achievement of a new target. The identity of the company must therefore be solid and clear: changing therefore means combining the old with the new , intervening in the aspects that most need to be changed and increasing and taking care of those already successful. This process is wisely guided and accompanied by the innovation manager, who thus proves to be a decisive figure for the success of his business.
Do you need support for the digital transformation of your business? Keep in touch!
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