Last Updated on August 22, 2022 by rida
As we have already had the opportunity to explain in several articles on our blog, artificial intelligence already occupies a place of great importance in next-generation marketing , and will become increasingly focal in the coming years. The technological landscape is now in constant transformation and affects almost any type of industry in a transversal way , with innovations that will contribute to change forever not only the way we use information, but also how we live our daily life .
And so, based on the fact that the technology of the future will tend to change the way people interact with information , services and brands , AI has the precise objective of automating repetitive tasks to save precious time, which will then go invested in more creative and strategic aspects of the business.
Not even digital marketing is extraneous to this important metamorphosis and, in this sense, Content Marketing and artificial intelligence turn out to be two concepts destined to operate in ever closer synergy.
Content Marketing must be understood as a certainly creative activity , but also very strategic because it is based on reliable and analysable statistics and data . And it is precisely in relation to this last clarification that the role of AI is highlighted, a perfect tool for automating and scaling repetitive activities . In practice, this means being able to automate the production of so-called “routine” content and focus time, talent and resources on activities that require the maximum dose of creativity and strategy . Likewise, AI applied to Content Marketingit can also include high-level tools capable of providing real support in the control of texts, in their SEO optimization , in their analysis .
But are there already tools that can help Digital Marketing experts in this way ? The answer is yes . Let’s find out together.
Acrolinx :
it is an ideal tool for those who need to verify and maintain a constant internal consistency between a large amount of different documents, both in terms of style, tone of voice and language. In fact, this AI tool analyzes the contents and then suggests any spelling, stylistic or grammatical corrections in order to maintain brand consistency in terms of text communication.
Grammarly :
it is the most used tool for proofreading intended for English language texts. It is a text editor that can be downloaded locally and can be integrated with browsers, email clients and Microsoft Office programs.
WordLift :
this completely Italian tool was created to help Content Marketing experts to write content that is increasingly optimized in terms of SEO. In fact, the program deals with translating articles into metadata that can be understood by browsers, chatboxes, digital assistants and crawlers, while at the same time including implementations in terms of user experience (recommendations for other contents, internal links, data visualization, images, etc. .)
io :
it is a tool designed to analyze the performance of digital content by monitoring the statistics of various channels, from websites to social networks. It also allows a facilitation in terms of content publishing and the automation of campaign management, always with the aim of optimization. Finally, it offers interesting insights into the trends of interest.
Quill :
ideal for those looking for a tool designed to write reports, thanks to its ability to transform data into interpretations deriving from the specific context of the report itself, and to suggest to marketers which actions would need more attention to generate an increase in performance.
