Did you know that 50% of small businesses fail within the first five years of being in business? If you are looking for ways to stay out of this statistic and make it past your five-year anniversary, we are here to share some top brand building tips. We have put together this short guide to share how to make your business branding stand out among the competition.
Keep reading to learn how to level up your company branding.
One way to expose your brand to more people is through referral programs. Your current customers will not mind telling their friends and family about your company if they know they will receive a perk for doing so. Get creative with what you can offer and make sure that it makes sense for your business financially and it gets people excited to spread the word.
For example, when Dropbox first came out they were able to generate plenty of word-of-mouth advertising because they give existing customers 500 MB extra storage for every friend that they refer.
2. Local Partnerships
If you are a local-oriented business then this tip is a must. Look at all of the local businesses in your area and see how you can partner up to help each other.
You can join forces and hold festivals, events, or seminars. You can also sponsor local sports teams and have your brand name on their advertisements, posters, etc.
3. Revamp Your Logo
Take an honest look at your logo and truly examine if it is attractive to your target audience. If the answer is no then it is time to revamp your logo and make it more aesthetically pleasing. For those that have the creative eye to make their own logo then take a look at this free online logo maker download for more ideas.
4. Vehicle Wraps
Getting your entire vehicle wrapped with your brand name, colors, and slogan is another way to attract attention. You can be sure that no matter where you go more people will become familiar with your company and brand. This is a great strategy for the company vehicle or even your own personal vehicle.
5. Social Media
With so many people on social media, you want to take advantage and run some contests on social media. These can be fun and creative, the key is for people to engage with your brand name. You can run contests where followers submit pictures and the top picture receives a gift card.
No matter what contest you opt to do, add a catchy hashtag because this can attract a new audience.
Ready to Level Up Your Brand Building?
We hope that now that you have our top tips about brand building you are feeling more confident about your own business marketing strategy and are ready to apply the tips above.
If our article came in handy please continue browsing the rest of our business section for more tips and tricks.