Last Updated on March 25, 2022 by binkhalid
A survey-based research method called MaxDiff analysis is typically used tomake quantified choices. A MaxDiff question presents respondents with a list of options and asks them to select the most and least significant. Each score ranges when the answers are shown, showing the rank of choice. MaxDiff, which stands for greatest difference scaling, is also known as the best-worst scaling.
It goes far beyond a simple rating question. It asks respondents to choose the most and least important thing from a list, which helps you figure out what your audience cares about. MaxDiff elements are also referred to as characteristics or features.
When And Why Should You Use MaxDiff?
MaxDiff is a tool for determining preferences. A real estate tycoon, for example, may utilize the above sample question to find the most desired resort characteristics (attributes) for a future project. To make the most of the budget, the organization should concentrate on the aspects that are most relevant to guests. When respondents answer this question, the attributes are contrasted to one another, and a researcher can determine a choice.
MaxDiff is excellent for analyzing single-level preferences data, such as in this estate example. Coupling analysis, related to MaxDiff, is the preferred study method when gathering multi-level preferences data.
How To Construct A MaxDiff Survey?
To make a MaxDiff survey, you first need to build a survey as usual, and then include a MaxDiff question anywhere you see appropriate. You may include an infinite number of qualities for responders to rate. You can showcase up to fifty sets (50) or all characteristics inside a single set. The more sets you display, the more times particular features will be evaluated.
Anchored MaxDiff must be utilized just when your demographic is large. A SaaS firm conducting research, for instance, would not profit from this; all of their clients are essentially the same – they are utilizing a service to fulfill a generic aim.
MaxDiff is a simple survey that asks respondents to select the ‘Best’ and ‘Worst’ alternatives from a specified collection. We may establish a relative rating for every alternative by implementing within an acceptable experimental setup.We normally can’t incorporate all of the features we want into a single design due to time, money, and screen area constraints. Rather, we use feature prioritization to assist us to decide which features will be included. This is where the MaxDiff survey analysis comes into play.