Hello to all the budding entreprenuers. Small business owners are often consumed by thoughts of how to promote their business. While you already might have thought of all the online and offline ways of promotion, we bet you never thought of TikTok. Yes, you read that right. TikTok is not just for dance challenges and make-up videos but it can be really beneficial to your business as well. There are so many ways that you can use TikTok to promote your small business. Let’s explore them one by one.
Work with influencers
The best way to put a word out about your business through TikTok is to make good use of influencers. They have a lot of following and can reach out to more people than you can imagine. Approach influencers to showcase your products or services and promote your business on their page. You could also do a collaboration video or go live with them to talk to people personally about your business.
TikTok is all about creative content. In order to catch people’s attention, your content needs to be fun, engaging, creative and unique. Research a little about the platform’s algorithm to be able to make content accordingly and post it at the time in order to get more viewer engagement. You could look up videos of similar business owners to get a few ideas. Put your best foot forward and make optimum use of your creativity to make something that is catchy and will make viewers want to look you up on the internet to find out more.
Challenges are the lifeline of TikTok. Every other week, there are new challenges being put out by users and people follow them to create their own versions of those challenges. Try this out for your business promotion as well. Create a special challenge that will showcase your product or service and get people to do it as well. You could also offer some sort of discounts for those who do it well in order to motivate people. For a little synthetic push to your authentic efforts, check out websites to get auto TikTok likes and TikTok views.
Introduce your team dancing to a trending song
TikTok usually has trending songs that everyone dances to. These songs change regularly. Look up the current trending song and choreograph a dance for it with your entire team. You could introduce your team to viewers with this video. Since the song would be trending, the video is bound to be on people’s feed and will get noticed easily as well.
Time-lapse videos of how your product or service works
In order to make people understand more about your service or business, you could do a time lapse video of your product being made or how your service works. Time lapse videos are really popular and fun to watch. Also, if people understand well what your business is all about, there is a greater chance of them looking you up in order to buy from you if they’re interested.
This goes for all social media and is applicable to TikTok as well. Use a lot of hashtags to get noticed. Hashtags makes it easier for people to find you since then you appear on their search when they type the specific words. Be creative with your hashtags and use loads of them to be found on TikTok.
The most important tip is to be patient. TikTok may be a really popular platform but that also means it has a lot of people using it. Your videos could take a while to get the popularity you expect and not every view is going to be converted into a sales lead. But do not lose hope. Keep promoting your business out there and sooner or later it is bound to get the love it deserves. All the best.
Read More: The Benefits of Buying Tiktok Followers