For rights holders and broadcasters, it is very important to be aware of these changes and where the new customers are, where the young people are. There was a time when being a broadcaster was so easy because everyone turned on the TV, looked at the screen and it was the same everywhere. There are three, four, ten, twenty channels, but that’s the only way to eat content. That has changed. For us, for copyright holders, for broadcasters and also for logos in general, knowing where the audience is is a very important task. but also for logos, for clubs, for leagues, to connect directly with fans. profitable for major leagues. Who has control over the content?
I think broadcasting is very important for clubs and leagues;
We know the percentage and sometimes it’s very important, I think. And it is a task for these clubs and leagues to win, given the fragility of rights. Content control, by centralizing rights, will be the responsibility of the tournament organizer, in this case the league. It is a league that, based on the rights of all clubs, can offer a unified product that can be sold worldwide.
Two years ago, I had the opportunity to interview your colleague,
Pierre Manes. He once said: “Paying young people to watch television is a big challenge. Is that still the case?
In fact, it is the biggest challenge we face today. Something to relate to a specific audience, be they the so-called ‘baby boomers’, the X generation, and even grinders.
The world of distribution rights is constantly changing.
This has changed since I started in this sector in 2000. Change from time to time is the pace of change, both because of consumer behavior and because of technology, of course. Technology has changed dramatically in recent years and has opened up many opportunities for broadcasters, but also for brands, clubs, leagues, to connect directly with fans.