The increase in the number of customers shopping online due to the Covid-19 has given space for new fraudulent activities to prevail in the digital market. Establishing a better customer experience is essential for a company’s success. It helps them to get attracted to the product in a quick and efficient time. But what problems arise during the checkout process?
Entering a false address may end the company in problems such as late delivery of shipments or the parcel getting hijacked at any moment. Products getting dispatched at the wrong locations are one of the biggest nightmares for a company. Therefore, an automated address verification service is critical for detecting accurate and reliable addresses which are crucial for a to get profitable revenues.
The 3-Step Procedure for Verifying an address:
Online Address Verification enables checking the address-related information of the customers by filtering out any risk of falsification and ensuring a high level of accuracy of data before any transactions are made. This will also help in reducing the chance of customers who submit incorrect information, making the delivery process smooth without any disruptions. To verify the address, the procedure is divided into three primary steps which are as follows:
- Uploading the Facial Image Document: The user has to upload an image or a selfie of them captured through a smartphone or webcam so that it could be compared and marched with the photo on the ID documents.
- Submitting the Proof of Address: The official document is provided in which the evidence of the address of a client is present to match the accuracy of the address data. Driver licenses, residential documents, bank statements, credit cards, electricity or water bills, and much more whoever consumes the details about a user’s address can be used as proof of address.
- Performing the verification of address: In the last step, the authenticity of the address is verified by analyzing the data extracted from the documents. Finally, the results are generated accordingly and are told to the customer through an API call.
Five Reasons Why Address Verification can be Essential for E-Commerce Industry
- Achieving Higher Levels of Accuracy
Before a customer is boarded by a business, the authenticity of the individual is verified through an identity check. Reviewing the address is an essential part that cannot be omitted. To validate the address, secure address verification solutions are available in the market that can validate if the customer entered the right address or not. This causes a firm to achieve higher levels of accuracy while benefiting the company in real-time.
- Ensuring Quick Delivery Time
Late deliveries can affect the interest levels of the customer about the product before it even reaches the customer. Executing punctuality can be vital in keeping the customer loyal to the brand. Address verification system allows the firm to establish practical ways of saving the time of the customers as the automated software eliminates the time-taking process of manual verification. Ensuring fast deliveries completing in the expected time frame creates a sense of worth in the minds of consumers as the firm values their time.
- Easing the Complex Checkout Procedure
Working on the digital platforms, consumers want to save their time as much as possible, therefore a lengthy procedure consisting of a complicated checkout process asking for a ton of details can frustrate the customer and they might even abandon the whole buying process. Providing the pre-generated address suggestions while the customer enters a partial part of information saves them from entering the same information each time they check out from the site.
Increasing the Website Conversion Rates
Another benefit is that if a company is verifying the address of an individual, it can cause them to increase their website conversion rates. A simplified procedure will enable the customer to get attracted to the products more often, they can even suggest the site to their friends if they feel satisfied with their experience.
Reducing the Rate of Return-items
Parcels getting deliveries at the wrong address and sending them back to the right address can stress out the businesses. This can involve determining what went wrong such as checking the customer’s address information or calling the shipment company to know who is at fault.
Wrapping it Up
The E-commerce industry has seen an increase in its market sales during the restrictions posed by the Covid-19 crisis. Online address verification has indeed become a necessity for corporations. Coming across the problems of late shipments, delivery at inaccurate addresses, and the cost utilization in sending back the returned items to the right addresses can impact a firm in various aspects. If a company has the facility to validate addresses before onboarding, it can help them to generate better revenues by providing a secure customer experience.